Take your work to the next level by fine-tuning your storytelling across social channels. You can’t run a successful business without social media. But how do you choose which channels to build your presence, and how do you connect your effort across channels? In this session, Summer Rayne Oakes, founder of Homestead Brooklyn, explains how to use social media channels to reach people who are interested in what you do and why you do what you do. She’ll cover where to focus your effort, how to have productive conversations online, techniques and strategies for getting attention, and how to field and structure compensation deals.